Polished Paws

Polished Paws is a pet grooming salon, that also offers services like Dog Boarding, In-house appointments, Dog Walking and Doggy Daycare. Polished Paws is located in Toronto, Ontario, and is an all black women family owned business.

Brand Identity

First, I started off with creating a brainstorming chart, this included thinking of words that associated best with dog grooming. I then started putting two words together each time, and Polished Paw(s) really stood out to me.

I wanted to give this pet grooming salon some vibrant colours, so Polished Paws can stand out, including the pink text as the logo, I think that can really stand out on top of a white background. I did not want this pet grooming salon to go un-noticed so I put the flower as apart of the whole branding.

Advertisement Design

It felt right to include advertisements for Polished Paws. Along with the branding, I made sure these were vibrant as well. I wanted to catch the users attention rather than shy away from it.

Website Design

Once again, I did not want this website to be any old pet grooming, I wanted this landing page to have the user look around, see what Polished Paws has to offer.

I added the ‘Book a Service’ button as that’s what Polished Paws wants. They want to be known as trustworthy to both you and your pet, and want to provide the best service possible.

When the user scrolls down past the landing page, they are greeted with services that Polished Paws offer. They provide Daycare, Dog Walking, In-house appointments, and Dog Boarding.

Both Dog Boarding and Doggy Daycare have the ‘Check Availability’, so the user can check their schedule in advance. All last-minute calls for any service results in a small fee.

Then, the next section is about Polished Paws. It shows the user pictures of each of the groomers, including two dogs of their own. I also added a ‘Contact Us’ button as Polished Paws cares about the users concerns and questions.

The description provides in-detail about their experience, what they offer as a team, and individuals. Polished Paws provides the best care when needed.

Scrolling down further, the user is greeted with a contact form, though there was a button on the last page, the user can always experience last minute emergencies, and that’s where Polished Paws comes in.