Bearfoot Outdoors

Bearfoot Outdoors is a clothing company who specialize in outdoor attire, suitable for hikers, backpackers, campers, skiers, and anyone else who may enjoy the great outdoors. Bearfoot Outdoors makes their apparel using sustainable products which includes using recycled materials.

Brand Identity

Designing a bear for both the icon and apart of the logo was very fitting. I kept it simple with the font so it feels familiar in a way.

I decided to keep the colours more nature-like, but also ones that can pop out no matter the shade they are. With the font, I really liked how out there it was, and if a person saw it from a far, I think it would be recognizable.

Catalogue Design

This is the cover of the catalogue. Marked with the issue and date.

Each catalogue page has a specific type of collection to it, not all collections are the same. It varies between each outdoorsy-sport.

Website Design

Starting off with the landing page, I wanted to use this as an excuse to invite people in, so I put a Shop Now button, since that can be very intriguing.

When you scroll down a bit, you are greeted with Bearfoot Outdoors’ new arrivals, this does also include the current prices of them, and their product title. It consists of three slides.

I did want to add an about this company, but I also did want the user to scroll through the site a bit, before getting to it.

The about me is all about the company, what they offer, how they offer it. They have an instagram and twitter, as well as a feedback button for customer feedback.

Scrolling down a little bit more, the user is then is greeted with the categories of apparel and gear.

At the bottom is the footer. It provides help in any way possible, there’s more information regarding Bearfoot Outdoors and what they do, and there’s a newsletter sign-up. The newsletter includes exclusive deals that the user may want. It’s an easy sign-up, as it only needs the users email.